This is Atmel's new programming and debugging tool that has become my go to programmer.

A simple yet powerful tool for open source programming. Great for beginners and more advanced users. Cost ~ $48

The AVR ISP MK II is a powerful programming device used to program Atmel microprocessors with avrdude. Cost ~ $36

A moderately expensive yet very powerful development board sold by Atmel. Is capable of programming most Atmel micro controllers via Win AVR. Cost ~ $89